Review

The Snow Must Go On
Subtitle: A Blizzard of Feelings and Questionable Life Choices

If you’ve ever watched Hallmark movies and thought, “What this really needs is more competitive snow sculpting,” then The Snow Must Go On is your personal Everest. This film is a masterclass in winter-themed chaos, where everyone looks suspiciously warm for people supposedly standing in subzero temperatures and where no one ever slips on ice unless it advances the plot.

Our heroine, armed with a tragic backstory and at least four different brightly colored scarves, returns to her small hometown to rediscover herself (a requirement in all Hallmark holiday movies by federal law). There she meets a ruggedly handsome man whose entire personality can be summarized as “owns flannel.” Together, they embark on a journey that includes community events, meaningful glances, and enough hot cocoa to send a real human being into retirement.

The town itself is the real star—clearly decorated by someone who’s never been told “budget,” boasting more twinkle lights than would be permitted by any standard electrical code. By the time the snow competition rolls around, stakes are high, feelings are stirred, and I was left wondering how many snowflakes were harmed in the making of this movie.

In the end, love triumphs, snow sparkles, and nobody ever questions why two adults with careers suddenly decide the universe hinges on a winter festival. It’s exactly the kind of charming, cinnamon-sprinkled absurdity that makes Hallmark movies both baffling and irresistible.

A festive fever dream from start to finish. Enjoy with cookies. Or several.